Ready Set Creates Social Video Content Faster for Consumer Brands with Resilio

When IT support specialist Santiago Lolago was faced with connecting global post-production, one challenge stood out: moving footage fast between teams in the US, Argentina, and editors worldwide.

Ready Set is a creative agency for consumer brands specializing in creating ads for social media platforms like Meta, YouTube, TikTok, and TV commercials.

When production teams based in the US and Argentina needed to collaborate seamlessly with post-production editors and VFX artists scattered across Mexico, Colombia, Panama, the Philippines, and Bangladesh, Ready Set faced a critical decision: continue using cloud services like Google Drive and physical hard drives or develop a more robust solution. The decision would impact not just their technology stack but their entire production workflow.

"It was really sluggish because since we had two different production teams, one in the US and one in Argentina, they were continuously creating a lot of footage," said Santiago, Ready Set's IT support video specialist. "Our main challenge ended up being file collaboration."

Ready Set's approach to this IT modernization challenge highlights the delicate balance creative agencies must face between cloud services and seamless global collaboration.

Workflow Gains Through Global Collaboration

The creative agency, which handles social media and TV ads for consumer brands, discovered that implementing Resilio Active Everywhere offered unexpected advantages:

• Editors could start projects that could be seamlessly moved to other editors without blockers

• Teams could collaborate on the same projects regardless of geographic location

• The company could maintain secure, encrypted file transfers across its global infrastructure

• Production teams in the US and Argentina could share footage immediately with post-production teams worldwide

"What surprised us the most was the dramatic improvement in project delivery times due to the fact that we could collaborate everything among things really fast and seamlessly and they had access to projects immediately, footage immediately—it was awesome."Santiago Lolago, IT Support Video Specialist at Ready Set

The Technical Edge

Rather than continuing with sluggish cloud services and physical hard drives being shipped between locations, Ready Set deployed Resilio Active Everywhere. This approach eliminated performance bottlenecks and established a secure global file synchronization system.

The setup consists of a Linux-based management console hosted in Amazon EC2 with an S3 storage integration, serving 58 agents working on either macOS or Windows.

"Resilio's selective sync feature allows us to implement an S3 intelligent tiering that lets us automatically optimize storage costs and usage," Santiago noted. "It changes the infrequently accessed files to a lower tier storage and lets us still have immediate availability of like the active project files or footage or whatever we need. And it works wonders."

Cost Control Through Intelligent Storage

The Resilio approach has helped Ready Set manage costs more effectively than their previous solution. The company leverages:

• S3 intelligent tiering to optimize storage costs

• Lower-tier storage for infrequently accessed files

• Immediate availability of active project files and footage

• Seamless file synchronization to manage data movement between global teams

"There's nothing more interesting for an IT infrastructure than knowing that all of your securities are on point, like your security policy is met."Santiago Lolago, IT Support Video Specialist at Ready Set

Client Benefits

The infrastructure transformation has enabled Ready Set to offer enhanced services to consumer brands:

• Immediate access to footage by post-production teams worldwide

• Faster project delivery times through seamless collaboration

• Secure, encrypted file transfers across their global infrastructure

• Dramatically improved workflow efficiency

"Resilio lets us feature proof Ready Set on our IT infrastructure because it allows us to always be prepared for a global structure and allows us to keep always our files secure, and encrypted," Santiago said.

Looking Forward

As Ready Set prepares for future growth, it's confident in its infrastructure's ability to support its global creative teams. The company sees this approach as essential for balancing the increasing demands of creative production with practical reliability.

"For us, that proves that we are ready for the future," Santiago concluded.